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Your ad, in the back seat.

Lumo plays your ad on screens inside rideshare cars across Johannesburg. Choose your areas, set a budget from R100, and see where every impression happened.

Start a campaignPreview your ad

A billboard stays on its corner. Your ad rides through the whole city.

A passenger in the back of a rideshare car watching an ad on a Lumo screen mounted behind the front seat

Seen up close

Passengers sit an arm’s length from the screen for the whole trip, with little else competing for their attention.

Shown where you choose

Pick the suburbs that matter to your business. Your ad plays when a car is driving through them.

Counted, not guessed

Every impression is recorded with where it happened. More than 20,000 so far, in Johannesburg since August 2025.

From upload to live in four steps.

  1. The new-campaign form on a phone: a map of the target areas, and below it a box to upload an image or video.

    Upload your ad

    An image or a video. Add a QR code so passengers can act on it from their seat.

  2. Typing Braamfontein into the target areas box on a phone, with matching places listed underneath.

    Choose your areas

    Drop a pin on any suburb and set a radius. Your ad plays when a car is inside it.

  3. The new-campaign form on a phone with a campaign name, start and end dates, and a budget of R1,500.

    Set your dates and budget

    As you fill it in, Lumo tells you roughly how many impressions (passengers watching) to expect, and what a longer run or a wider area would do.

  4. A campaign's analytics on a phone: 3,500 impressions, R237.74 spent, and a chart of impressions per day.

    Go live

    We review your ad, then it starts playing. Watch impressions and spend come in, and pause whenever you like.

Start a campaign

Campaigns start at R100. No contract.

See where the city saw your ad.

Every campaign comes with a heat map of its impressions, placed to the nearest 100 metres. Next to it: live impressions, live spend, and alerts as your budget is used.

This map is real. It is one advertiser’s campaign, drawn from the same data they see in their dashboard.

Watch how area targeting works (1 min)

One campaign, 1,288 impressions.FewerMore impressions

Your ad
goes here.

Image or video, with a QR code if you want one

See it on a screen before you spend anything.

Upload your image or video to the preview tool and see how it looks on an in-car screen. No account needed.

Open the preview tool
A rideshare driver smiling in his car

Drive rideshare? Earn from the trips you already make.

  • The screen is free. We supply it and install it.
  • Nothing changes about how you drive.
  • Setup, support and maintenance are on us.

Get in touch.

Advertiser, agency or driver: leave your details and we’ll come back to you.

Ready now? Start a campaign without waiting for us.