Pricing
You pay when passengers watch your ad and when they scan it. Nothing else: no setup fee, no subscription, no contract.
What you pay for
- An impression
- A passenger watching your ad. The screen counts the people looking at it.
- Priced automatically
- So far between about R0.10 and R0.50 each
- An engagement
- A passenger scanning your ad’s QR code and going to your link.
- R1.50
- each, always
How an impression is priced
Several advertisers can show on the same screen. The price of each impression is worked out automatically from the campaigns showing on that screen at that moment, and from how much budget each has left for the days it has left. You don’t bid.
Your dashboard shows your impressions, engagements and spend for every day of your campaign.
Your budget
- You choose a total budget, from R100.00, and the dates your campaign runs.
- The budget is spread over those dates. Once it is used, your ad stops being shown.
- Before you start, the dashboard estimates how many impressions your areas and dates are likely to get.
- You can pause or end a campaign at any time. Screens take up to ten minutes to stop showing it.
- Budget you don’t use is never charged.
What is free
Creating an account, the preview tool, uploading your ads, the dashboard, analytics and reports. Every campaign is checked by our team before it runs, and a campaign that isn’t approved is never charged.
How you are billed
- You add a debit or credit card in your dashboard. Card payments are processed by Paystack.
- Once a day, your card is charged for the previous day’s impressions and engagements, and an invoice is emailed to you.
- Nothing is charged on a day your ads weren’t watched or scanned.
- If a payment fails we try again, and your ads may be paused until it is paid.
- Prices are in South African rand. Lumo is not registered for VAT, so no VAT is added.
Questions about a charge
See our refund policy, or email support@lumoads.co.za.